In the last one, I purchased the most expensive product they offered at the time, which was a MIDI Stealth Pedal, and this qualified me for everything else as more people participated and the quantity of free stuff increased accordingly. The way it works is that the retail price for the item you purchase to become part of the group determines the types of free stuff you get, where the rule is that you can get free stuff for the same or lower price as the one you actually purchased.
The current event has the potential to get 24 free products when you purchase 1 product and it depends on the number of folks who participate, since there are well-defined participation levels that map to more free stuff.
Īs you might know, I have a lot of IK Multimedia products (primarily software, virtual instruments, and effects plug-ins, but a few hardware products as well) and I got most of them in "group buy extravaganzas", where perhaps five years ago it was possible to get everything for about $500 (US)-software and hardware-which was around the time IK Multimedia was building new manufacturing plants for iPhone hardware and software, hence IK Multimedia had fewer products (hardware and software) at the time. In this instance, it's probably a "thank you" event, at least if one believes anniversaries are important.
Sometimes they do this to raise money to build a new manufacturing or research and development facility in Italy, but other times they do it as a "thank you" type of thing. Every once in a while the folks at IK Multimedia lose their minds and have what they call a "group buy event".
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